Driving AI Transformation in an Incumbent Organization: Lessons from RWE
What worked, what didn't work as expected, and what is still to come — firsthand lessons from driving AI transformation at one of Europe's largest energy companies.
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Host
René Bohnsack
Author & Co-founder, Zero to 100
Guest
Dr Max Schumm
Senior Manager, Digital & AI · RWE
Why attend
Learn what actually works when driving AI transformation in a large organization
Real lessons from RWE's journey — not theory, not slides, but what moved the needle.
Understand the frictions and bottlenecks that slow transformation down
What proved more difficult than expected, and how to navigate organizational resistance.
See what's next in the AI transformation journey and how to prepare
The next phase of AI adoption and what leaders should be thinking about now.
Why AI transformation matters now — the strategic context.
The RWE journey: what worked, what didn't, and what's next.
Open Q&A. Bring your real questions about driving AI transformation.
Key takeaways and what to act on next.
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Recorded 19 May 2026 · Full session · Free access
Your Guest
Senior Manager – Digital & AI Transformation · Groupwide Lead in AI Hub for Transformation at RWE
Dr Max Schumm leads AI transformation at one of Europe's largest energy companies. He brings firsthand experience in driving AI adoption across a large incumbent organization — from strategic positioning to practical deployment. In this session, he shares what worked, what didn't, and what's still to come.
Your Host
Author & Co-founder, Zero to 100 · Professor of Strategy & Innovation · Academic Director, The Lisbon MBA
René Bohnsack is a globally recognised AI strategy expert, ranked by Stanford University among the top 2% of scientists worldwide in Business & Management. He designs and delivers AI leadership and adoption programmes for multinationals, SMEs, and governments, and has trained thousands of leaders across sectors.
His work bridges rigorous research and real-world execution, with deep expertise in digital transformation, AI strategy and organizational change. He serves as Director of the Digital + Sustainable Innovation Lab, holder of the Galp Chair for Innovation and Systemic Impact, and Academic Director of the Lisbon MBA.
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