Zero to 100 Live · Online · September 2026, day TBC
The new EU AI Act: what your company can and can't do with AI
Right now, someone on your team is uploading CVs, customer lists or company financials into an AI tool. Most leaders can't say whether that's allowed. In this session, one of Portugal's leading AI lawyers gives you a clear verdict on all three.
Live session
Guest Speaker
Luís Barreto Xavier
Abreu Advogados
Host
René Bohnsack
Zero to 100
Three things almost every company already does with AI. Some may already break the rules. Do you know which?
We'll put three everyday uses to the test, live.
HR, marketing and finance. Watch each one land on the scale: allowed, allowed with conditions, or off-limits.
HR
Screening candidates with AI
Allowed with conditionsUploading CVs to screen, rank or shortlist candidates. Where the line sits between efficiency and a high-risk system under the Act.
Marketing
Building personas from customer data
Allowed with conditionsFeeding customer data into a model to build personas and segments. What GDPR still requires, and what the AI Act adds on top.
Finance
Reading financials with an assistant
Allowed with conditionsHanding annual reports and invoices to an AI assistant to read the position of the business. Confidentiality, accuracy, and audit trail.
What you'll walk away with
A test you can reuse
Place any AI use on one scale: allowed, allowed with conditions, or off-limits. Beyond the three we demo.
A clear read on where you stand today
Across the AI Act, GDPR and the rest, in plain terms, without a lawyer on call.
The real enforcement picture, and the confidence to act
What your actual exposure is, and whether to greenlight or pause a project on Monday.
What happens if you get it wrong
Understand how regulators across Europe are approaching enforcement, and what actually happens if you get it wrong.
One point that trips up international teams: if you target European businesses or consumers, the European rules apply. That matters whether you operate from London or from the Gulf.
Maximum penalty
€35M / 7%
Maximum EU AI Act fine, or 7% of global annual turnover, whichever is higher.
How the hour runs
- 17:00
The European rulebook in five minutes
The AI Act, GDPR, and the laws around them.
- 17:10
The Digital Omnibus
What it changes, and why it arrived before the Act is even in full force.
- 17:20
Three use cases, one question
HR, marketing and finance: allowed, conditional, or off-limits.
- 17:45
Discussion and Q&A
Bring the situation you're stuck on.
- 17:55
Wrap-up
What to do first thing Monday.
Your speakers
Innovation Consultant and President of the Knowledge Institute at Abreu Advogados. Visiting Professor of AI Law at Católica Law School, Lisbon. Co-editor of Multidisciplinary Perspectives on Artificial Intelligence and the Law (Springer, 2024). One of Portugal's leading voices on how the European rulebook applies to real business use of AI.
Founder of Zero to 100, Professor at Católica Lisbon, and among Stanford's Global Top 2% Scientists. René researches digital transformation, AI and sustainability, advises leadership teams in regulated organisations on adopting AI without losing control or trust, and is the author of the forthcoming AI Strategy Playbook: From Zero to 100.
Free · Online
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